Google Discovery Ads Dos and Don'ts For More Successful Campaigns
Google Discovery campaigns offer up several unique opportunities that other ad types such as Display do not offer.
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All You Need to Know About Google Discovery Ads
In this video, we’ll cover all there is to know about Google Discovery Ads! We’ll explain what these ads are and how they can benefit your business and marketing campaigns, and we’ll share the process of setting up your own Google Discovery Ads campaign.
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Google Ads Discovery Campaigns in 2023
Google Discovery Ads have changed a bit over the past few years so we wanted to update our videos. We’ll cover where Discovery ads appear, what differences there are with the campaign settings compared to other campaigns, the two ad formats for Discovery campaigns, and a few ways we like to review performance after launch.
0:15 – Where Google Discovery ads can appear
2:11 – Discovery campaign creation process
3:31 – How the campaign settings differ for Discovery campaigns compared to other campaign types
5:53 – Targeting options for Discovery campaigns
8:37 – Creating standard Discovery ads
13:23 – Creating Discovery carousel ads
15:39 – Columns to review for Discovery campaigns
16:32 – Accessing the Asset Report to review Discovery ad performance
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