Get To Know Ad Rank & Learn 3 Ways To Improve It
Your go-to guide for everything you need to know about the ad rank metric and how you can improve it without increasing budget.
How To Improve Google Ad Rank – How To Fix Your Google Ads Not Triggering Due To Low Ad Rank
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How can you fix your Google Ads not triggering due to low ad rank? If you’re using manual CPC, your ad rank is low, and your ad shows at the bottom of the page, don’t panic. A quick and easy fix is to ‘bid up’.
When I use manual CPC, then my ad rank is not good as it shows on the well, I think you mean the bottom of the page. All right, your ad shows and there are no other competitors as well on the same ad when I do not control CPC, I mean, if it’s open, then the ad is at the top of the page with the same page experience. Can anyone guide how to resolve this issue? Okay, so you got two things which you are sharing. First of all, when you are on manual CPC, your ad rank is low and your ad shows at the bottom of the page. The quick and easy fix is to bid up. Even though there may not be any other advertisers you need to bid up. You won’t pay more, it will only be one payee more than the second-best advertiser. And if there are not any, then Google will recalculate your CPC. So don’t be scared of bidding up and be very aggressive.
And then you can see that your ad is showing at the top of the page. That’s what you want ads to show for, not at the bottom. Nobody goes to the bottom of the page and clicks on those ads. Okay, and when you don’t have any control over the CPC and what you mean by that is you are running on automated biddings like Max conversions or target CPA or ROAS, then obviously you don’t need to worry about bidding and Google will bid accordingly. So the simple solution to your problem is you need to be more aggressive because the higher you bid I’m not saying that the bid is the only criteria or metric for getting a higher ranking ad rank. Your ad rank will improve and you will be more competitive in the ad auction.
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My Tips To Review Google Ads Performance & Improve Your Results in Google Ads
Learn how to review your Google Ads performance & find out if you need to change budgets or optimize Google Ads?
If the trend for your target keywords has changed use my FREE Google Ads Optimisation Checklist so that you can regain your top search position:
I want to take you through the 3 steps you need to follow to improve the performance of your Google Ads campaign.
The thing that you need to remember is that this happens to all Google Ads campaigns and at some stage you will see a drastic drop in clicks, impressions and conversions.
So in this video I am going to take you through the metrics you need to look out for but more importantly what steps you need to take to get your Google Ads campaign performance back to where it needs to be giving you those clicks & conversions that you need every day for you business.
#googleads #googleads2022 #googleadsoptimizations
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00:00 Introduction on how to Review Google Ads Performance
01:20 Check to see if it is a Learning Phase or New Trend
08:08 Improve your CTR & Conversion Rate
11:07 Optimise by Ad Groups
12:47 Conclusion & FREE Downloand
Quality Score & Ad Rank *DETAILED* Explanation – How My CPC Is HALF of My Competitors’
What is quality score and ad rank? Find out what it is in this video and how it helps me pay less than HALF of what my competitors are paying for every click.
This applies to both Google Ads and Microsoft (Bing) Ads equally.
Table of contents:
0:00 – Introduction
2:05 – A look at my (our) quality scores
4:15 – Auction, ad rank & quality score explained
16:31 – What you can do to improve YOUR quality scores and pay less
So, let’s get straight into this ad rank and quality score explanation!
Part 1: A look at my (our) quality scores
Most of the quality scores on my more long-standing campaigns are 8’s, 9’s and 10’s.
I’ll cover exactly how you can make them so high yourself near the end of the video, but this is what allows me to pay half if not less (ie. one third or one fourth) of what my competitors are paying for every click.
The best part is the quality scores of our actual case study however.
ClickBank case study + optimization video: https://youtu.be/ZE8SmHLvT14
In it, the quality scores of our ad groups are mostly 6’s and one 7.
However after performing the optimization techniques on this campaign, the quality scores became mostly 8’s and one 7 – you can agree that’s a huge improvement!
All this is just to show you that it’s possible to really increase your scores as well so that you too can pay less for every click. Just follow along with what I share with you in this video and you’ll be on your way to drastically loweing your cost per click as well.
Part 2: Auction, ad rank & quality score explained
In order to understand quality score and ad rank, you have to first understand the Google/Microsoft Ads auction.
It works just like a regular auction – whoever offers to pay the most – in this case for a click – gets the click.
That’s how it USED to work.
But because this would result in incredibly irrelevant ads, just giving the click to whoever would pay the most isn’t the best approach…
And so something called a “quality score” was introduced, which is just a measure of overall relevancy.
It consists of 3 factors: expected CTR, ad relevance, and landing page relevance.
In plain English, that’s just the overall relevance of the user experience all the way from the search term to the keyword, keyword to ad, and ad to landing page.
You want everything to go hand-in-hand together – if the search term is “how to lose weight”, your keyword would be “how to lose weight”, your ad copy should say “how to lose weight”, and your landing page should have something about weight loss on there too.
That’s really it – as you make the page more and more relevant, the score would go up.
Now if you multiply this score (1-10) by your bid, ie. the most you are willing to pay for a click, you end up with someone called an “Ad rank”.
This is the number that determines how much you end up actually paying per click and what ad position your ad shows up in.
I whip up an excel sheet and actually show you the real numbers in the video, so make sure to check that out… but basically quality score x your bid = ad rank.
And whoever’s ad rank is highest gets the top ad position, next highest gets second top, and so on.
How much you actually PAY is determined on your quality score and the ad rank of the person just behind you.
So the higher your ad rank is above the next top person, the less you actually pay.
And that’s basically how it works.
For your ad to show up, you can increase the bid, or increase your quality score.
Increasing the bid can get REALLY costly, so improving your quality score is much better.
So how can you increase your quality score? Let’s find out.
Part 3: What you can do to improve YOUR quality scores
In short, you have to make the whole user journey as relevant as possible.
You can achieve it in the following ways:
a) add a lot of negative keywords for words unrelated to what you offer
b) add single-keyword ad groups
c) create tightly-knit keyword ad groups
d) use long-tail keywords (3+ words)
e) use the keyword/most popular search term in the ad copy and landing page
If you do this and keep on doing this over the life of your campaign, your quality score is bound to go up as it did in our case study, and you will pay less than half of what your competitors are paying per click.
And this is the quality score and ad rank detailed explanation!
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How to do affiliate marketing on Google Ads (with email optin): https://youtu.be/qd8dIeu4MDM
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How to Fix Your Google Ads Not Triggering Due To Low Ad Rank
This video will help you fix the error: “This candidate is not triggering ads to appear on Google right now due to a low Ad Rank. Ads are ranked based on your bid and Quality Score.” You might be having issues with ad rank, and even though your ads are eligible to show in Google Search, they might not be showing because either your bid is too low, or your quality score is too low. We go over some ideas you can use to fix this issue below.
How to Fix Your Google Ads Not Triggering Due To Low Ad Rank Surfside PPC Article: https://surfsideppc.com/fix-google-ads-not-triggering-due-to-low-ad-rank/
JB Marketing Videos link: https://www.jbmarketingvideos.com/2020/07/google-ads-ad-extensions-explained.html
Bid is too low: This is the most obvious and easiest fix. If your competitors are bidding double what you are bidding, then you need to have a higher quality score than they do. If you don’t have a higher quality score than they do, then they can actually bid lower than you are bidding and still outrank your ad in the Google Ads portion of search results.
Quality score is too low: Your quality score is a combination of your landing page experience, ad relevance, and expected click-through rate. You will get scores of below average, average, or above average for each of these factors. Google is looking at your competitors landing page experience, ad relevance, and click-through rate and comparing it to yours. You absolutely need to focus on improving your quality score, it is the number 1 factor that helps you decrease your bids over time and drive more conversions within your budget.
Your quality score is used by Google to estimate how healthy your account is over time. If you consistently have relevant ads, great landing page experiences, and higher click-through rates than your competitors, then Google will give you higher ad ranks. It is an estimation of the quality of your campaign compared to competitors. Higher quality scores in your account will give you better ad positions.
You can go to your Keywords tab of your Google Ads account to see your quality score for each keyword and your historical quality score. According to Google: “Quality Score is an aggregated estimate of your overall performance in ad auctions, and is not used at auction time to determine Ad Rank.”
Google Ads Quality Score: https://support.google.com/google-ads/answer/140351?hl=en
Google Ads calculates Ad Rank for every ad in the auction. Ad Rank determines your ad position and whether your ads are eligible to show at all. Generally speaking, the ad with the highest Ad Rank gets to show in the top position and the ad with the second-highest Ad Rank gets to show in the second position.